News

A company decides it is time to launch a new website or redesign the existing one.

The first discussions often focus on the visible layer: references, layouts, homepage sections, colors, style, interactions, and what the website should look like. On the surface, this feels logical.

Sometimes a client comes to a studio with a request like: “I want to add functionality — but something isn’t right.” We start digging, and the usual picture appears: the site was built on a website builder, “translations” are handled by an auto-translator, payments are connected through a strange mix of widgets, and most importantly — the site isn’t indexed, there’s no organic traffic, and there’s no reliable tracking.

Stripe sent an email invite to an online event (webinar) about a new e-commerce reality: more and more purchases will be carried out not directly by a person on your website, but by an AI assistant (for example, Copilot, ChatGPT, Gemini, and others). The theme was stated plainly: preparing your storefront for AI shopping agents.

Information search and online shopping are changing. More and more customers no longer “Google” dozens of tabs — they ask an AI: what to buy, how much it costs, who to choose, where to order — and receive a ready-made answer with recommendations and links. This is known as GPT AI Research (AI gathers information and cites sources) and GPT AI Shopping (AI shows products and leads to a purchase).

HITEXIS, a European technology consulting company, has entered into a strategic partnership with FPT Software, a global IT services and engineering provider, to accelerate digital transformation and the adoption of AI-driven solutions across Europe, including the Baltic States.

Latvia’s business environment is undergoing rapid transformation.Companies increasingly understand that digitalisation and artificial intelligence (AI) are no longer future opportunities but an urgent necessity for