Latvia’s business environment is undergoing rapid transformation.
Companies increasingly understand that digitalisation and artificial intelligence (AI) are no longer future opportunities but an urgent necessity for those aiming to stay competitive globally and grow sustainably.
The latest results of LIAA’s digitalisation and AI support programme confirm this convincingly.
⚡ Programme Opened — and Closed — at Record Speed
The LIAA programme “Support for Process Digitalisation and Artificial Intelligence Solutions” was:
• Opened: 21 July 2025
• Closed: 7 November 2025
This means the programme was active for only 3 months and 17 days, until the funding was fully exhausted.
This is one of the fastest-closing LIAA support instruments in recent years — and clear proof that entrepreneurs are rapidly investing in digitalisation and AI solutions.
📊 Demand Exceeded the Available Budget by 37%
• Available funding: €18.55 million
• Applications submitted: €25.5 million
➡️ That is +37.4% more than the budget available.
Businesses clearly demonstrated that the need for digitalisation support is far greater than the resources currently offered.
🕒 Comparison With the Previous Digitalisation Programme (2023–2025)
Before the AI-focused programme, LIAA implemented the support instrument
“Support for Process Digitalisation in Commercial Activity”, which:
• Started: 2 June 2023
• Closed: 17 June 2025
• Duration: 2 years and 15 days
• Budget: €33.5 million
That programme ran for almost two years, with the budget spent gradually.
In contrast, the new digitalisation + AI programme:
➡️ closed ~7 times faster,
➡️ had twice smaller funding,
➡️ yet received significantly higher demand.
🤖 Why Are Companies So Rapidly Turning to AI?
Because AI and digitalisation help companies:
✔️ automate routine tasks and reduce costs
✔️ speed up processes and decision-making
✔️ improve customer service
✔️ increase sales and marketing efficiency
✔️ compete in export markets
✔️ prepare for rapid growth
Digitalisation has become the core of business growth, and companies are no longer postponing it for “someday”.
💼 HITEXIS Role: Helping Businesses Understand, Apply, and Implement Digital Solutions
Throughout this programme, the HITEXIS team worked closely with Latvian companies — from idea to fully implemented solutions.
We helped clients:
🔹 understand programme conditions and requirements
🔹 prepare high-quality applications
🔹 develop digitalisation and AI concepts
🔹 implement projects — from technical development to rollout
🔹 receive guidance on boosting export capacity through automation
We are genuinely proud to support companies in taking their next steps in digital transformation, growing faster, and confidently entering international markets.
Every successfully implemented project is a step toward a more modern, efficient, and competitive Latvian economy.
📈 Latvian Business Is Ready for the Next Level
The 2025 results reveal a very clear trend:
➡️ Companies are digitalising faster than ever.
➡️ AI solutions are becoming the norm — not an exclusive innovation.
➡️ Businesses are eagerly awaiting the next support programmes.
Those who prepare now will be the first in line once new programmes open.
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