{"id":6944,"date":"2025-10-13T10:50:54","date_gmt":"2025-10-13T07:50:54","guid":{"rendered":"https:\/\/www.hitexis.com\/?p=6944"},"modified":"2025-11-07T13:55:06","modified_gmt":"2025-11-07T11:55:06","slug":"strong-interest-in-liaa-support-for-business-digitalisation-and-artificial-intelligence-solutions","status":"publish","type":"post","link":"https:\/\/www.hitexis.com\/lv\/strong-interest-in-liaa-support-for-business-digitalisation-and-artificial-intelligence-solutions\/","title":{"rendered":"Liela interese par LIAA atbalstu uz\u0146\u0113mumu digitaliz\u0101cijai un m\u0101ksl\u012bg\u0101 intelekta risin\u0101jumiem"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

Tehnolo\u0123iju att\u012bst\u012bba vairs nav tikai lielo uz\u0146\u0113mumu privil\u0113\u0123ija \u2014 ar\u012b mazie un vid\u0113jie uz\u0146\u0113mumi Latvij\u0101 arvien akt\u012bv\u0101k izmanto digit\u0101los r\u012bkus un m\u0101ksl\u012bg\u0101 intelekta (MI) risin\u0101jumus, lai k\u013c\u016btu efekt\u012bv\u0101ki un konkur\u0113tsp\u0113j\u012bg\u0101ki.<\/p>\n\n

Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra (LIAA) \u0161ovasar uzs\u0101ka programmu \u201cAtbalsts procesu digitaliz\u0101cijai un m\u0101ksl\u012bg\u0101 intelekta risin\u0101jumiem\u201d, kas sniedz uz\u0146\u0113mumiem iesp\u0113ju moderniz\u0113t savus procesus un ieg\u016bt l\u012bdz pat 200 000 EUR valsts l\u012bdzfinans\u0113jumu.\nPieteik\u0161an\u0101s s\u0101k\u0101s 2025. gada 21. j\u016blij\u0101 un turpin\u0101s, l\u012bdz finans\u0113jums ir izsmelts.<\/p>\n\n

Programmas m\u0113r\u0137is \u2014 pal\u012bdz\u0113t uz\u0146\u0113mumiem augt ar digit\u0101lajiem r\u012bkiem<\/strong><\/p>\n\n

Programmas kop\u0113jais finans\u0113jums ir 18 550 000 EUR, ko nodro\u0161ina Eiropas Re\u0123ion\u0101l\u0101s att\u012bst\u012bbas fonds (ERAF).<\/p>\n\n

T\u0101s m\u0113r\u0137is \u2014 veicin\u0101t inov\u0101ciju, efektivit\u0101ti un eksportsp\u0113ju Latvijas uz\u0146\u0113mumos.\nInterese par programmu ir \u013coti liela \u2014 uz 2025. gada 29. septembri jau bija sa\u0146emti projekti ar kop\u0113jo piepras\u012bto atbalstu 8,6 miljonus EUR, kas ir gandr\u012bz puse no visa programmas bud\u017eeta.\nTas skaidri r\u0101da, ka uz\u0146\u0113mumi v\u0113las digitaliz\u0113ties un izmantot MI ne tikai iek\u0161\u0113j\u0101s efektivit\u0101tes uzlabo\u0161anai, bet ar\u012b jaunu tirgu un eksporta iesp\u0113ju rad\u012b\u0161anai.<\/p>\n\n

Finans\u0113juma iesp\u0113jas uz\u0146\u0113mumiem:<\/strong>
\u2022 L\u012bdz \u20ac200,000<\/strong> \u2013 MI risin\u0101jumu izstr\u0101dei un ievie\u0161anai
\u2022 L\u012bdz \u20ac10,000<\/strong> \u2013 digit\u0101lo r\u012bku ievie\u0161anai vai digit\u0101l\u0101 brieduma nov\u0113rt\u0113\u0161anai<\/p>\n\n

K\u0101p\u0113c piedal\u012bties tie\u0161i tagad?<\/strong><\/p>\n\n

Digit\u0101l\u0101 transform\u0101cija vairs nav tikai tendence \u2014 t\u0101 k\u013cuvusi par izdz\u012bvo\u0161anas nosac\u012bjumu tirg\u016b, kur \u0101trums, precizit\u0101te un datu izmanto\u0161ana nosaka rezult\u0101tu.<\/p>\n\n

Ieguldot automatiz\u0101cij\u0101 un MI jau \u0161odien, uz\u0146\u0113mums ieg\u016bst:
\u2022\tZem\u0101kas izmaksas un efekt\u012bv\u0101kus procesus
\u2022\tLiel\u0101ku kontroli p\u0101r datiem
\u2022\tSp\u0113ju \u0101tr\u0101k rea\u0123\u0113t uz klientu vajadz\u012bb\u0101m
\u2022\tKonkurences priek\u0161roc\u012bbas eksporta tirgos<\/p>\n\n

Svetlana El \u017duni: \u201cEs redzu, ka interese par digitaliz\u0101ciju un m\u0101ksl\u012bg\u0101 intelekta risin\u0101jumiem Latvij\u0101 strauji pieaug\u201d<\/strong><\/p>\n\n

Un to apliecina ar\u012b jaun\u0101kie dati, jo skait\u013ci run\u0101 pa\u0161i par sevi:<\/p>\n\n

\u2022\t8,83 % Latvijas uz\u0146\u0113mumu 2024. gad\u0101 jau izmantoja m\u0101ksl\u012bg\u0101 intelekta tehnolo\u0123ijas (2023. gad\u0101 \u2014 tikai 4,53 %).\nES vid\u0113ji \u2014 13,5 %, t\u0101p\u0113c mums v\u0113l ir, kur augt.<\/p>\n\n

\u2022\tDatu anal\u012btiku izmanto 36,9 % Latvijas uz\u0146\u0113mumu (ES vid\u0113ji \u2014 33,3 %), kas r\u0101da, ka l\u0113mumi arvien bie\u017e\u0101k tiek balst\u012bti datos.<\/p>\n\n

\u2022\tE-komercija turpina augt \u2014 2024. gad\u0101 65,1 % Latvijas iedz\u012bvot\u0101ju iepirk\u0101s tie\u0161saist\u0113, un aptaujas r\u0101da, ka gada laik\u0101 \u0161is skaitlis tuvojas 85 % pirc\u0113ju.<\/p>\n\n

Ko uz\u0146\u0113mumi digitaliz\u0113 visbie\u017e\u0101k 2024\/2025<\/strong><\/p>\n\n

\u2013 M\u0101rketingu un p\u0101rdo\u0161anu<\/strong> (datu anal\u012btika, automatiz\u0113tas rekl\u0101mas, CRM integr\u0101cijas)
\u2013 Klientu apkalpo\u0161anu<\/strong> (\u010datboti, izgl\u012btojo\u0161i MI asistenti, automatiz\u0113ti FAQ)
\u2013 Iek\u0161\u0113jos procesus<\/strong> (r\u0113\u0137inu aprite, noliktavas p\u0101rvald\u012bba, ERP\/CRM savienojumi)
\u2013 Prognoz\u0113\u0161anu un datu dro\u0161\u012bbu<\/strong> (piepras\u012bjuma prognoz\u0113\u0161ana, kr\u0101p\u0161anas riska mode\u013ci)<\/p>\n\n

Popul\u0101r\u0101k\u0101s MI tehnolo\u0123ijas Eirop\u0101 (2024)<\/strong><\/p>\n\n

\u2022 Teksta anal\u012bze (text mining)<\/strong> \u2013 izmanto 6,9% uz\u0146\u0113mumu
\u2022 \u0122enerat\u012bvs saturs (generative AI)<\/strong> \u2013 izmanto 5,4%
\u2022 Runas atpaz\u012b\u0161ana (speech recognition)<\/strong> \u2013 izmanto 4,8%<\/p>\n\n

\u0160\u012bs tehnolo\u0123ijas arvien bie\u017e\u0101k tiek integr\u0113tas produktu izstr\u0101d\u0113 un klientu pieredz\u0113 \u2014 no automatiz\u0113t\u0101m atbild\u0113m l\u012bdz datu anal\u012bzei un satura \u0123ener\u0113\u0161anai.<\/p>\n\n

Latvij\u0101 j\u016btama \u013coti pozit\u012bva tendence<\/strong><\/p>\n\n

Uz\u0146\u0113mumi Latvij\u0101 s\u0101k skat\u012bties uz digitaliz\u0101ciju nevis k\u0101 \"n\u0101kotnes projektu\"<\/strong>, bet k\u0101 re\u0101lu instrumentu efektivit\u0101tes un izaugsmes palielin\u0101\u0161anai<\/strong>.
Un tagad<\/strong> ir \u012bstais br\u012bdis izmantot LIAA atbalstu digitaliz\u0101cijai un MI risin\u0101jumu ievie\u0161anai.<\/p>\n\n

K\u0101 HITEXIS pal\u012bdz uz\u0146\u0113mumiem izmantot \u0161o iesp\u0113ju<\/strong><\/p>\n\n

Daudzi uz\u0146\u0113mumi zina, ka \u0161\u0101ds atbalsts past\u0101v, bet ne vienm\u0113r zina, ar ko s\u0101kt.
Tie\u0161i t\u0101p\u0113c HITEXIS komanda<\/strong> pal\u012bdz vis\u0101 proces\u0101 \u2014 no idejas l\u012bdz piln\u012bb\u0101 ieviestam risin\u0101jumam:<\/p>\n\n

\u2705 Izv\u0113rt\u0113jam, kuriem procesiem j\u016bsu uz\u0146\u0113mum\u0101 ir liel\u0101kais digitaliz\u0101cijas potenci\u0101ls
\u2705 Sagatavojam pieteikumus LIAA programm\u0101m
\u2705 Izstr\u0101d\u0101jam un ievie\u0161am MI un automatiz\u0101cijas risin\u0101jumus
\u2705 Nodro\u0161in\u0101m tehnisko atbalstu un apm\u0101c\u012bbas p\u0113c projekta pabeig\u0161anas<\/p>\n\n

Piesakies bezmaksas konsult\u0101cijai<\/strong><\/p>\n\n

Ja ar\u012b j\u016bs v\u0113laties padar\u012bt savu uz\u0146\u0113mumu gudr\u0101ku, efekt\u012bv\u0101ku un inovat\u012bv\u0101ku<\/strong>, piesakieties bezmaksas konsult\u0101cijai<\/strong> par LIAA atbalsta iesp\u0113j\u0101m.<\/p>\n\n

\ud83d\udc49 Pieteikties konsult\u0101cijai<\/strong><\/a> Past\u0101st\u012bsim, k\u0101 MI un automatiz\u0101cija<\/strong> var pal\u012bdz\u0113t tie\u0161i j\u016bsu uz\u0146\u0113mumam \u2014 no idejas l\u012bdz izm\u0113r\u0101miem rezult\u0101tiem.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The development of technology is no longer a privilege reserved for large enterprises \u2014 small and medium-sized businesses in Latvia are increasingly adopting digital tools and artificial intelligence (AI) solutions to become more efficient and competitive. This summer, the Investment and Development Agency of Latvia (LIAA) launched the programme \u201cSupport for Process Digitalisation and Artificial […]<\/p>\n","protected":false},"author":10,"featured_media":6946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-6944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/posts\/6944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/comments?post=6944"}],"version-history":[{"count":5,"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/posts\/6944\/revisions"}],"predecessor-version":[{"id":7262,"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/posts\/6944\/revisions\/7262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/media\/6946"}],"wp:attachment":[{"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/media?parent=6944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/categories?post=6944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hitexis.com\/lv\/wp-json\/wp\/v2\/tags?post=6944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}